Some clothes become ugly when they are bought. Is it just a simple psychological problem? However, it is not that simple. This also involves differences in the lights in the scene.
Reasonable lighting effects will make customers more happy, and also make clothing colors more attractive.
In the clothing store, there are clothes on display in the window and clothes on display. Different lights will have different effects.
Good lighting can fully display the original charm, color and details of the clothing to customers, thus arousing customers' desire to buy.
01. Window model area
The role of fake models is to show the lines and details of clothes to customers in a form similar to human beings.
In the window part, spotlights are generally used to illuminate from top to bottom. This has the advantage of harmonious shadow distribution, which can make the clothing effect on the model appear layered and more three-dimensional in the light and shadow.
02. Clothing display area
In the clothes display area, the lights with high visibility are used to make the clothes more vivid.
Put the light on the clothes in the way of down lights or spotlights. The difference between down lights and spotlights is that the angle can be adjusted. In fact, the two types of lamps are good. Install the type of lamps according to the specific design of the store. The key is to select the lamps with high visibility to restore the original color of the clothes.
03. Fitting room
The fitting room adopts the method of installing lights on both sides to shrink the shadow of the abdomen through the lights on both sides, presenting the perfect effect of the upper body of the garment.
According to the actual positioning of the store, it is necessary to design different lights to better display the quality and texture of clothing.
Good lighting design can enhance the color and texture of clothing; The well-designed projection beam can also separate the clothing from the background, thus creating a sense of space; In addition, colored light has expressive power, which can create a special atmosphere, interpret the connotation of clothing, and achieve the ultimate goal of clothing display.
With good lighting design, clothing stores can effectively improve the transaction rate of stores.
If you have any questions about the lighting design of the clothing store , please consult seeposh.
